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10 reasons your church should advertise on Facebook

If you're thinking about how your church can connect with your community, make sure Facebook advertising is part of your strategy.

Here's 10 reasons why you should advertise on Facebook.

1. Time on Facebook accounts for 29% of all time Australians spend online. If people in your community spent 29% of their leisure time at the local shopping centre, you'd have a presence at the shopping centre, wouldn't you?

2. Not only do Australians spend a lot of time on Facebook – there are a lot of Australians on Facebook – nearly 9.5 million of us, in fact.

3. It's not expensive – there is a minimum daily spend of just US$1. Obviously a spend this low won't get thousands of people clicking through to your website, but it's a whole lot cheaper than the minimum spend for a television advertisement. You can also choose to run the campaign for as long as you like – I've run campaigns for just a couple of days.

4. You can target who sees your advertisements, so that only people in your local area see the ads. The ads I run are only viewed in the suburbs surrounding my church – people in Melbourne don't need to hear about our Simply Christianity course!

Facebook will also tell you many people are on Facebook who live in your targeted area:

6. You can target people by other criteria – such as age, likes and interests, relationships, and more. Running a marriage-enrichment course? Create an ad campaign, and target people who are married or engaged.

7. You can experiment with different content and images, to see what messaging is most effective at connecting with the people you'd like to invite to your church. Not only does this help you improve your Facebook ads, but you can learn lessons for your offline marketing activities too. If lots of people click on an ad with the title ‘Come back to church', perhaps your church could run a ‘Back to Church Sunday‘ event?

8. It's easy. You can run your campaigns using your own Facebook account, with no technical expertise required (but if you do get stuck, Facebook offers a comprehensive FAQs section to help you out).

9. Facebook will provide you with valuable data on how your campaign is going, so you can improve it on the fly. You can also see how many people have come through to your website via a Facebook ad – and what they did when they got there. There's lots of valuable data to learn about how to make your campaigns and online outreach even more effective.

10. People still need to hear about Jesus.

Learn more about advertising on Facebook here, and get started here. If you need help, or want to share how you go, post your comments below, or get in touch via email.

8 Comments

8 Comments

  1. Sam

    February 9, 2011 at 8:48 pm

    A good reason you shouldn’t: a lot of people say it doesn’t work. Google “facebook ads dont work”. However, miracles can happen.

    Maybe Steven you could do a post on tips for advertising on Facebook, and what to expect?

  2. Steven Kryger

    February 9, 2011 at 9:00 pm

    I’ve had some success with Facebook advertising – ultimately it comes down to what your goal is, and how good your strategy is.

    I’ve seen a lot of terrible ads on Facebook recently. Poorly worded. Poor images. Bad punctuation and grammar. It’s no wonder these ads failed! I’ll be posting about this soon.

    As with any marketing activity, the success will ultimately come back to the idea and its execution.

  3. Christer

    February 10, 2011 at 7:57 am

    I have been running ads on facebook for two years – it works really well and you can choose to only pay for the click-throughs. With the sophisticated targeting that is available I see very little reason not to use it.

  4. Andrew

    February 10, 2011 at 8:55 am

    We’ve had good success with Facebook ads Sam, a lot of people do say that Facebook advertising doesn’t work but I’m not convinced that it doesn’t. I agree with Steven it really depends on what your goal and strategy is.

  5. Bec

    February 10, 2011 at 1:44 pm

    I’ve visited a church due to a Facebook ad. When I was visiting my dad in Malaysia and didn’t quite know where to go, checking Facebook proved very helpful indeed. I checked out the church’s website (http://www.smacc.info/), remembered that a friend had recommended the church to me, and went along that week – I made sure I told them how I’d found them!

    As to FB ads’ effectiveness, sure you might not get thousands of people through the door of your church, but if your ad leads to anyone hearing the gospel and becoming a Christian, I’d say that counts as a pretty clear success! (and you may never even know about it)

  6. Nathan

    February 10, 2011 at 5:17 pm

    I’d be interested to hear your thoughts on this article that calls Facebook a ponzi scheme – his main thesis is that people only try advertising with Facebook once because it doesn’t deliver the results it promises.

  7. Steven Kryger

    February 11, 2011 at 11:00 am

    Just had a look at this Nathan – an interesting read. I’ve got a couple of thoughts.

    1. A lot of ads are bad (as I posted above). I’ll be sharing some links, but my thesis is – many ads fail to deliver any ROI because they are poorly executed.

    2. Advertisers need to be clear in their understanding of what ‘success’ looks like.

    3. I might (time permitting!) try and run a couple of campaigns, and share the results here, and we can all see how successful (or not) campaigns can be. Could be a good little experiment!

  8. Pingback: Advertise a Church | Smack The Money Maker

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