I’ve been reviewing a couple of hundred websites in an effort to find the best and worst church websites in Sydney (Anglican churches only at this stage!). I won’t be naming the worst, but I’ll be sharing some of the mistakes they make, along with suggestions for how to fix these problems. The fix is often very easy, once you are aware of the problem.

Here’s what I mean.

I’ve noticed that the words and language we use on our websites can also be unhelpful or confusing for visitors. Here are three examples:

1. An explanation on a church website of “why do we meet?”

“We feel that it is important we (Christians) to come together to learn more about Jesus.”

Do you feel it’s important, or does the Bible say it’s important?

2. A welcome message

“We long to welcome you”.

This language sounds desperate (and perhaps a little creepy).

3. On a church homepage

“At X Anglican you will:

Get to know God better…Meet new friends and get to know your neighbours…
Trust your children to the care of our children’s workers”

My response when reading that is “Will I trust my children to your care?! That seems very presumptuous!”

My point here is very simple – read the content on your church website. Consider it from the viewpoint of someone who isn’t familiar with your church. And edit out any ambiguity or confusion.