Yesterday on Australian marketing site mUmBRELLA, an article was posted about the upcoming ‘Jesus: All About Life’ television campaign.
- You can read the article here: ‘NSW churches prepare for biggest ever marketing push‘.
- You can read more about the campaign here: ‘Jesus: All About Life‘ (for churches); ‘All About Life‘ (for ‘viewers’)
I probably shouldn’t be surprised by the responses. Afterall, Jesus promised his followers that just as the world hated him, they will hate them also (e.g. Mark 13:3 and Matthew 24:9). The comments are, on the whole, pretty scathing and cynical. For example:
“What a waste of money. All this coin promoting a make believe friend for grown ups. This is embarrassing.”
Let’s pray that this campaign will bring great honour to Jesus. Launch date: 7 September.