Comments on: The research behind the Jesus: All About Life campaign http://www.communicatejesus.com/2009/09/the-research-behind-the-jesus-all-about-life-campaign/ Sat, 11 Feb 2012 06:25:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: St. Eutychus » Rebranding God http://www.communicatejesus.com/2009/09/the-research-behind-the-jesus-all-about-life-campaign/comment-page-1/#comment-1425 St. Eutychus » Rebranding God Sun, 20 Sep 2009 04:50:39 +0000 http://communicatejesus.com/?p=2911#comment-1425 [...] Steve Kryger has posted some research that led the campaign in the direction it went in. It makes for interesting reading – basically the people behind the campaign found that [...] [...] Steve Kryger has posted some research that led the campaign in the direction it went in. It makes for interesting reading – basically the people behind the campaign found that [...]

]]> By: Bob http://www.communicatejesus.com/2009/09/the-research-behind-the-jesus-all-about-life-campaign/comment-page-1/#comment-1421 Bob Sun, 20 Sep 2009 01:47:36 +0000 http://communicatejesus.com/?p=2911#comment-1421 It's phrases like "do not need either to accept articles of Christian faith or participate in Christian worship to fulfill the basic requirement that qualify someone as being ‘a good person’" - the idea within Christianity that non-Christians cannot have any worth until they 'accept articles of Christian faith or participate in Christian worship' - that contribute so much to the idea that Christianity is inherently hypocritical -- doesn't really fit very well with "‘do unto others’ and ‘love thy neighbour’". An awareness-raising campaign like this one can only really succeed if the questions that get raised are answered the way you'd like them to be; if you reenforce these sorts of stereotypes (especially in these sorts of semi-internal communications; they have that ring of honesty) - you're just giving us heathens a perfect opportunity to paint a picture. It just seems... I dunno, sloppy. It’s phrases like “do not need either to accept articles of Christian faith or participate in Christian worship to fulfill the basic requirement that qualify someone as being ‘a good person’” – the idea within Christianity that non-Christians cannot have any worth until they ‘accept articles of Christian faith or participate in Christian worship’ – that contribute so much to the idea that Christianity is inherently hypocritical — doesn’t really fit very well with “‘do unto others’ and ‘love thy neighbour’”.

An awareness-raising campaign like this one can only really succeed if the questions that get raised are answered the way you’d like them to be; if you reenforce these sorts of stereotypes (especially in these sorts of semi-internal communications; they have that ring of honesty) – you’re just giving us heathens a perfect opportunity to paint a picture. It just seems… I dunno, sloppy.

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