Brilliant Where’s Wally advertisement

October 26, 2009 in for Churches, Outreach, Pastors

For communication to be effective, it must be clear.

The latest series of print advertisements by BPAY are a great example of clear and effective communication.

What is being communicated in this advertisement?

BPAY_Wally

Using BPAY is easy.

That’s the message. And because ease of use is something that appeals to us all (especially when it comes to paying bills!), communicating clearly that a product will be easy to use and make life easier will speak powerfully to many people.

Is BPAY ‘almost too easy’? I’ve no idea. Have the ads caused me to try out BPAY? Absolutely.

What’s the lesson?

It isn’t that Christians should run a print campaign with the line “Being a Christian is almost too easy”.

No, the lesson is that in all our communication (verbal, written, online, etc) we should think hard about what it is that we would like to communicate, and how we can do that most clearly. Sometimes fewer words will have greater impact. Usually, limiting ourselves to one message (even when lots of other messages are equally worthy of promotion) will be more effective.

Below are two other ads that have been developed for this campaign:

BPAY_Bowling

BPAY_Optometrist

  • Wayne

    They are great adds.

  • Greg

    Maybe we need to develop our own add: “BPRAY” ;o)

  • http://stevefogg.typepad.com Steve

    Clear and simple advertising. Nothing like it!

    Great post Steve!

    Check out my post tomorrow. Pretty much speaks to the methodology of how communicators do this kinda stuff.

  • Steven Kryger

    I should’ve seen that coming! :)

  • Alex

    Thanks Steve,
    All of the ads have simple text, but the pictures are visually clever. Lines to draw your eye to the focal point, great usage of colours and shading and the strategically placed logo on the lower right. In a busy world it’s nice to see an ad that’s simple and soothing to the eye. Not ‘an easy’ feat!