Lilydale – ‘it’ll have you saying grace again’

December 21, 2009 in Outreach

I didn’t think I’d see an advertisement like this in Australia.

I spotted this billboard on a building in Chatswood:

Grace Again advertisement

I’m not sure how many Australians know what Grace is, but I’m pleasantly surprised that Lilydale is encouraging people to say grace before the meal. To the unfamiliar, ‘saying grace’ is just thanking God for the meal that he’s provided. You can, of course, thank God for other things at this time too, but saying grace for the meal is a good start!

Thanks Lilydale – I was already saying grace before my meals, but I might just try some of your chicken.

What do you think about this campaign?

  • http://jeffreyatack.wordpress.com/ Jeff A

    I saw this the other day…on the M2 motorway.

    Very cool.

  • http://www.dailyvowelmovements.blogspot.com Andrew

    It is great because it is both creative and challenges assumptions (that is most people don’t say grace). I love these things that you pick up on good marketing (like your previous one on those great bpay ads).