Two car companies are unashamedly using envy to motivate Australians to buy their cars. Check out these advertisements for the Mitsubishi Outlander, Ford Territory, and to a lesser extent, the Mistsubishi Triton.

This got me thinking – what emotions do we tap into in church marketing to encourage people to come along to church? We might not have multi-million dollar advertising budgets, but our marketing materials usually try to connect with our neighbours on an emotional level.

Mitsubishi Outlander

Ford Territory

Mitsubishi Triton