I just finished reading the Social Marketing Playbook – a free e-book by 360i. It’s another source of inspiration for churches and ministries seeking to learn more about social media.
One point I found particularly interesting was the call to categorise the levels of participation of your audience (page 9). Forrester Research developed the following categories:
- Creators
- Critics
- Collectors
- Joiners
- Spectators
- Inactives
It’s good food for thought – the level of participation of people in your church and ministry in social media should inform the strategy for how your church or ministry uses these media.
You can download the Social Marketing Playbook for free from the 360i website.
