I’ve been doing some research into the most popular pages on Facebook, to see what they have in common, and what churches and ministries can learn from them.
All Facebook describes itself as “The Unofficial Facebook Resource” and has developed a useful tool for discovering what’s popular on Facebook. The Leaderboard lists the top pages (as determined by the number of fans or now, ‘likes’) and the growth rate of these pages (click to enlarge):
According to the most current list, Facebook users are interested in:
- Politics
- Entertainment
- Gambling
- Coffee
I wonder how much that sums up Western civilisation?!
You can also search using a variety of criteria (click to enlarge):
For example, these are the top 10 pages in the category ‘religious center‘:
And these are the top 10 pages in the category ‘religious organization‘ (click to enlarge):
I’m not sure there’s a lot that can be concluded by looking at the top 10 pages in these categories. However, exploring the top pages in other categories might provide inspiration for how to build an engaging Facebook Page, as might ‘10 resources to make the most of Facebook Pages‘.
Also check out:
- ‘The Big Money – Facebook 50‘ (a ranking of the top brands on Facebook),
- ‘15 learnings from the top 50 brands on Facebook‘, and
- ‘What are the top performing brands on Facebook‘.
