Earlier this year I started work on a social media strategy (and a couple of other strategies) for a Christian organisation. I’m in the process now of finalising the strategy, and looking back over my notes.

It struck me how quickly the social media landscape changes. For example, I’d made a note of the possibilities of Facebook Connect. At the Facebook Developer’s Conference, it was announced that Facebook Connect will be no more.

Keeping up with the latest developments in social media isn’t easy. But with Facebook providing a challenge to Google for the most consumed website, and 300,000 new Twitter users coming on board every day, the opportunities are only increasing.

What’s the answer? How do you avoid stepping into a nightmare? How do you make the most of social media?

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Enjoy the weekend!