Think before you name. A lesson from Roses Only.

June 8, 2010 in for Churches, Outreach

A friend was buying flowers for a grieving friend.

She was searching online.

I suggested she check out Roses Only.

Her response: “I thought they only sold roses”.

They don’t, but with a name like Roses Only, you’d be forgiven for thinking this.

A good reminder to think before you name, to ensure that your name doesn’t confuse or alienate future customers – or, in the case of Christian ministries, the people we are promoting our ministries to.

  • http://ravingsandranting.blogspot.com/ &rew

    It’s the same with “Just Jeans.”

    Once at uni we asked a staff member in Big W for a large letter “W”, but they couldn’t find one in their store…

  • http://itsonlybarney.com Andrew

    That is definitely something that should be thought about. Personally I was the same as your friend, thought they only sold roses, after checking the site out, I now realise they sell much more.

  • http://kirribillikim.blogspot.com KIM

    And I can think of somewhere that isn’t exactly open 7 am – 11 pm …