Bear Grylls fronts Alpha campaign on Sydney buses

July 27, 2010 in Outreach

Sydney-siders are getting very familiar with Christian advertising on bus-related surfaces.

In September last year we had the posters in bus shelters across Sydney.

This year, as I noticed this morning, Alpha is promoting its courses in advertisements on buses. Man vs Wild star, Bear Grylls, is fronting the campaign that is appearing on buses in Sydney, Melbourne, Brisbane and Perth.

Read more about the campaign on the Alpha site, and on Peter Hallett’s blog.

Here’s an interview of Grylls about the impact of Alpha on his life:

And here’s a print ad that also makes use of Grylls:

  • http://finkeldejohn.blogspot.com/ John Finkelde

    Caught a glimpse of the Alpha ad on a bus in Perth yesterday – it was turning the corner whilst I waited at traffic lights but saw the words Alpha & Bear Grylls – that got my attention!!

    Didn’t know they were launching such a campaign – might make use of it for our Alpha crew

  • Darren

    I am using the video to promote Alpha in my church. Nice to see you on here John. ;-)