I’ve been doing some research into social media monitoring tools. These are tools that allow you to input particular keywords, and monitor what is being said. One tool I’ve come across is Viral Heat.

As I was having a play I discovered the ‘Social Trends‘ page where you can “Search your favorite brands, television shows, movies, or celebrities to get the latest viral stats”. I think these are basically just reports on topics that you don’t have to pay for.

I don’t know how, but ‘God’ got made it into the ‘brand’ category!

In the report you can see social trends for ‘God’ for the week on different channels, e.g. microblogs (i.e. Twitter)

You can also see trends on Facebook, blogs, websites and videos. Check out the full report.

It’s not particularly accurate (e.g. the mentions of God on Twitter and video were blasphemous!):

…but this could be a useful tool for other purposes. For example, I use Google Alerts to monitor what is being said about the Kirribilli community.

Check out Viral Heat’s Social Trends.

Interested in social media monitoring? Check out this wiki of 145 products.