On the theme of Christmas Facebook advertising campaigns, here’s an innovative concept by Be The Church.
Archive - November, 2010
Subliminal Advertising
Answer hard questions on your church website
A great initiative from The Chapel. They have a ‘hard questions’ section on the homepage of their website. It looks like this:
This would tie in well with a community letterbox drop – invite locals to visit the your church’s website and ask their tricky questions. You could then let people know that in month X later in the year, the top 5 topics, as voted by them, would be preached on in the church.
This reminds me of Mars Hill’s ‘Ask Anything‘ series back in 2007, although it was aimed (from what I can gather) more at Christians:
A curious experiment with Facebook advertising to promote carols
I’ve been experimenting with Facebook advertising for my church’s upcoming ‘Carols under the Bridge‘.
These four advertisements ran at the same time, to the same audience, for the same budget.
The campaign performed well – but one advertisement received all of the clicks!
Can you guess which one?
Extra points if you can explain why that one advertisement performed so well!
Advertisement 1.
Advertisement 2.
Advertisement 3.
Advertisement 4.
Launch video for Vine Church
My friend Toby has launched a new church, Vine Church. Here’s the launch video. Good stuff Toby.
VINE CHURCH from jason perini on Vimeo.
6 church communications manuals
I’m in the process of developing a communications strategy for my church in 2011, and expanding the strategy to include some general principles and guides for our communication – both internal and external.
I’ve been checking out what other churches have produced by way of communications manuals, and share with you six examples I’ve discovered. If you are aware of others, please share them via the comments section below.
1. WiredChurches.com has a manual for US$10.99 – it’s available to purchase here. This is the best resource I’ve come across so far. They also have a collection of communications forms and administrative documents available for download, starting at $1.99. Available here.
2. Church Marketing Manual for the Digital Age by Bryan Foster for AU$16.95. I haven’t bought this one, but you can get a taste for what it includes by downloading the contents page. The manual is available to purchase here.
3. Church Communication Director’s Manual by Patrician T. Foster. Available for download here.
4. Hamline United Methodist Church Communication Manual. “The purpose of this manual is to articulate the procedures for HUMC communications both within the church congregation and outside the church.” Available for download here.
5. Church Communications Handbook by Wanda Vassallo for AU$17.98. Available for purchase here.
6. Communicate: A Manual for the Church Communicator. This 36-page manual was developed by the Adventist Media Network team, and focuses on media relations. Available for download here.
On a related note…
