Brainstorm: 7 more ideas for Easter marketing campaigns

Planning for Easter 2011 at Church by the Bridge continues (see links at the end of the post for more inspiration). I’m still thinking about the best campaign for our external marketing – i.e. how best to encourage people in our community to join us at church over Easter.

Below are some (very rough) ideas I’ve come up with as I’ve continued brainstorming. I’d love to hear your thoughts too – I’m praying these discussions and ideas will be useful for churches everywhere as they seek to make the gospel known this Easter.

Idea 1

Friday – dead.
Sunday – alive.
This isn’t your average long weekend.

Idea 2

The number ’1′ would be the main graphic on the page, with the narrative on either side of the ’1′.

come for one hour
hear about one man
who died one time
to offer every one forgiveness
to bring every one hope

The ending still needs some work, but you get the idea!

Idea 3

SIDE A

His friends betray him.
The crowds mock him.
The soliders spit on him.
The government kills him.
Why?

SIDE B

You.

Idea 4

Image of a flatlining (e.g. http://www.istockphoto.com/stock-illustration-4908006-pulse-monitor.php) monitor, that ends in a flash of light.

The heading would be: “Death isn’t the end”.

Idea 5

Jesus: 1.
Death: 0.

“Death has been swallowed up in victory.”

Idea 6

Image of broken chains, or the door to a morgue blown open, or a ladder coming out of a grave site.

The heading would be: “Death couldn’t hold him down”.

Idea 7

What happens when we die?

Beneath this heading, have some checkbxes, with the following:

a) nothing, we rot.
b) reincarnation.
c) depends on how good you’ve been.
d) eternal life for people who know Jesus.

The last option would be circled, and text inviting people to come and hear what Christians believe.

  • http://www.brownbox.net.au/ Andrew

    A Facebook update from Jesus

    Jesus Christ
    Back from the dead
    (3 days after dying . like . comment)

    Tagline – Easter, all about life.

  • http://www.brownbox.net.au/ Andrew

    Here’s a super drafty draft of the concept… http://www.flickr.com/photos/ants88/5514158158/

  • http://tiny.cc/JavaChat Gitanajava

    I like all of them but number 2 — meh.

    Tighten up the writing, needs more punch.

    Good potential in all the graphics.

    With a nod to Jim LePage, graphics for six need “special F/X” a la rocket launch/power/bursting forth in light, “Death couldn’t hold him.” (don’t need “down”)

    Who’s your intended audience? Do they understand church-speak or do you need to meet them where THEY are?

  • http://wec.com.au sean

    Great to see creative thinking, well done.

    I’m drawn to numbers 1 & 3 because they focus on people rather than the truth of Jesus. Sure, Jesus is THE reason for Easter – but the average Aussie isn’t there yet – the person and promises of Jesus aren’t ‘theirs’. To me, both #1 & 3 express something ‘you’ focussed in different ways, and they start where people are at rather than expecting them to start where we’re at (eg #2 – a church service).

    I have to say #7 would be my last choice. I am a committed Christian serving God and believe it 110%. But were I not (especially if ‘d’ were circled), it would smell of exclusivity from a group of people who I have nothing to do with.

    But that’s my 2 cents worth, hope it helps.

  • http://www.stmarks.com.au Craig Schafer

    You get that I’m going to save these and then shamelessly rip them off in the future right?

    Our tag this year (and last year) – Authentic Easter – the story the bunny won’t tell you.

  • http://www.rebeccaebrown.com Rebecca Brown

    I like the flatlining. Lots of opportunity for good visuals, deceptively simple message of hope conveyed in an instant.

    Also the Facebook idea in Andrew’s comment but watch you don’t get stung by litigious Facebook!

  • http://www.swac.org.au Neil

    The ones that I think would have most impact on the average Australian are the last two – especially the last.

    I think we easily forget that that so many people have virtually no knowledge/understanding of the fundamentals of Christianity. While quotes like “Death has been swallowed up in victory.” are profound for us, I think they are close to meaningless for most others…
    Too cynical? Maybe… ;-)

  • Will

    Hey Steve, I really like the first one.

  • sharon

    1 and 3 are the best!