Hillsong provides two lessons for welcoming visitors to church

Yesterday I visited the City campus of Hillsong church.

Two things stood out to me about their approach to welcoming:

  1. Multiple welcomes are good. As my friend and I walked off the street and into the foyer, 6 people welcomed us to church. The welcomers weren’t there to engage in conversation – but this simple phrase “welcome to church”, repeated by different people with a warm smile, was a significant way to start the gathering. It’s simple, but significant.
  2. Clear signage is good. At the end of the service, the gospel was shared and people were encouraged to respond – this was great! The people who responded were given a Bible, but they were also told where to get a Bible – from the ‘Bible pick-up point’ – if they happened to miss out. In the foyer after the service, there were lots of signs (including a guy holding a sign above his head!) – pointing to the Bible pick-up point. The service leader explained that the best gift the church could give was the Bible, and they wanted people to get one. This wasn’t just said – their signage emphasised how important this is, and made it clear how to get a Bible.

Two questions to ponder:

  1. Is everyone who arrives at your church welcomed by a smiling face?
  2. Do you have signage that provides clear directions to what’s important?

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Comments

  • http://freney.org Sam Freney

    Interesting. Neither point was true at the main campus a couple of weeks ago.