Most churches have enough going on that everything can’t receive the same promotion from up the front. Sure, there’s nothing physically stopping you from promoting everything – but if your goal is for people to listen and respond, dumping a tidal wave of information isn’t going to help you reach this goal.

Kem Meyer suggest to firstly “Use the platform to reinforce and promote core values and macro steps from the platform, not individual events or teams”.

Then:

“Reinforce everywhere (from the platform, the bulletin, pre-service slides, postcards, business cards, etc.) the one place where people can find everything. For us, it’s our web site. It’s the one place where all information for every team is up to date and everyone—staff, volunteer, attendees, secret shoppers, the information counter—has access to it 24/7. For you, the one place might not be the web. It might be the information counter, or the weekly newsletter, or an events blog. Whatever you choose, stick with that one place and drive everyone back to it. When you talk about big, all-church steps like volunteering, joining a group, etc., that one place is where people can find the specific opportunities that appeal to them with dates, times, directions, registration, etc.”

Very useful advice. Read more here.

Good thoughts here too on creating one setting for each big idea.