I discover a lot of interesting links that I like to share with my followers on Twitter (you can follow me here). This translates to me tweeting on average 7 times a day.
However, I don’t just want to tweet when I discover these links – otherwise I’d be very noisy at some times, and silent at others!
This is where scheduling tools come in handy. You can prepare tweets in advance, and then automatically post them at intervals throughout the day. For example, here’s the tweets scheduled to go out on Tuesday:
Here’s 2 tools I’ve used and recommend for scheduling social media posts.
Both tools support bit.ly as their link shortener, which (in my opinion) is the best link shortener available.
I’ve been using Timely for the last couple of months. It’s a simple and useful service.
Timely allows you the following scheduling options for your tweets:
There’s a couple of things I don’t like about Timely:
1. The analytics don’t work. The ‘click’ data is always ‘0’.
2. You can’t select the times of day that your tweets go out. You can only select the number of posts per day.
3. You can only schedule for Twitter – Facebook isn’t supported.
However, for most people (especially Twitter users), Timely would be a perfectly adequate solution and I recommend it.
Last week I signed up for Buffer. I had previously used Buffer (perhaps 18 months ago), but gave up on it when I started using TweetDeck. However, TweetDeck has gone downhill with terrible support for their product (I can’t access the app anymore, and tweets to support go unanswered), and I can no longer use it.
1. You can choose the exact times you’d like your tweets to go out:
2. You can have different time schedules for different days (e.g. fewer posts on the weekends) – paid account only.
3. You can schedule your Facebook posts (to profiles, pages or apps).
Buffer has paid plans, but the tools for most users are available on the free plan. I haven’t been using Buffer enough to see if the analytics work better than Timely, but if they do, Buffer will be my scheduling tool of choice.