Your website needs less words

Church websites can be text-heavy. Here’s some research to inform the amount of words you place on your church website:

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”

The research is from 2008, but I can’t imagine that we are reading more text since then. If anything, web users would be reading less, and watching more.

The City church website is a great example of less text, and engaging photos, graphics and videos.

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