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A church communications plan

If communication isn’t planned, it’s ad hoc.

Ad hoc isn’t considered. Ad hoc isn’t strategic. Ad hoc is only accidentally effective.

Last month I read ‘Tips and tricks for managing communications‘ at Church Marketing Sucks and was inspired by some of the promotions worksheets and communications plans shared.

I decided to create my own church communications plan, using a Google Spreadsheet so it can be easily shared with the ministry team.

The plan seeks to pull together the different communications channels in use at Church by the Bridge, and then map out how upcoming events and vision will be communicated through these channels. Some of the items in the plan (e.g. ‘Celebrate the wins’) I’ll explain in a future post.

Above is a snapshot of the plan – click here to download the full plan from last week (PDF).

It’s only a first cut, and I’m still thinking it through and fine-tuning it. If you’ve done something similar, or have ideas for how this could be even more effective, I’d love to hear from you.

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  1. Steve Fogg

    May 18, 2012 at 9:41 am

    Great post Steve – here is a link to another post I’ve seen recently from CMS about plans

  2. Steven Kryger

    May 18, 2012 at 2:21 pm

    Thanks Steve. How do you plan this at your church?

  3. Tom

    May 25, 2012 at 10:44 pm

    Hey Steve
    If I read it correctly, this is a one week plan.  Do you produce this document (and implement everything it says) each week?  Interested in what sounds like rotating posters etc – is that an effort to give each ministry a few weeks of good exposure rather than a whole year of easily-ignored exposure?

  4. Steve

    May 27, 2012 at 4:45 pm

    Hi Tom, the snippet shared above is for one week, but I’ve mapped out weeks into the future in the master plan. 

    Then, each week I review the document and see what I need to do for the current week. This helps me to be less reactionary and more intentional in communicating. It also helps others to continue this when I’m away. 

    This is still early days, but it’s working well so far.

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