I spotted this ad the other day. Unfortunately, I can’t remember who it’s actually for.
What do you think?
Cheeky, but effective?
Just spotted a similar ad on the Church Marketing Sucks website:
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Eight tips for using social media better for Christian ministry
Nathan Campbell recently wrote a thought-provoking piece last week entitled ‘Eight tips for using Social Media Better for Christian ministry‘.
A couple of related posts you might like to read:
Seeking inspiration for church email newsletters
Earlier this year I conducted a communications survey of the members of my church. You can read more about the survey here.
One thing I discovered as a result of the survey was just how important the weekly email newsletter is for keeping our members informed. I’m researching the best practices for designing email newsletters, and collecting as many examples of church email newsletters that I can find.
If your church has one, please share the link (to the newsletter, or to subscribe to it) using the comments section below.
I’ll then write up what I learn along the way, so that it’s not just my church that has an improved email newsletter!
Coming soon: CreationSwap
Launching in a month, CreationSwap looks like it will provide some very useful resources:
CreationSwap from CreationSwap on Vimeo.
Make it clear what you’re delegating
A friend needed a brochure to promote a women’s event at her church.
One of the women on the committee volunteered – she’d done a design course, and was happy to help out.
The next weekend, the brochure was being distributed at church – and it wasn’t at all what my friend was looking for. Nor had she expected the volunteer to create, print and distribute without meeting up to discuss again. This is a classic case of delegation miscommunication, and many of us have been there!
As churches and not-for-profits are all about working with volunteers, it’s important that we learn not only how to delegate, but also communicating what we’re delegating. Michael Hyatt recently wrote a very useful piece on the five levels of delegation.
You can read the full post here – ‘The Five Levels of Delegation‘.
Level 1: Do exactly what I have asked you to do. Don’t deviate from my instructions. I have already researched the options and determined what I want you to do.
Level 2: Research the topic and report back. We will discuss it, and then I will make the decision and tell you what I want you to do.
Level 3: Research the topic, outline the options, and make a recommendation. Give me the pros and cons of each option, but tell me what you think we should do. If I agree with your decision, I will authorize you to move forward.
Level 4: Make a decision and then tell me what you did. I trust you to do the research, make the best decision you can, and then keep me in the loop. I don’t want to be surprised by someone else.
Level 5: Make whatever decision you think is best. No need to report back. I trust you completely. I know you will follow through. You have my full support.
More clearly communicating what we’re delegating will no doubt avoid a lot of confusion, heartache, tough conversations and wasted time.
Have you got any other tips for improving our processes of delegation?
More curious results from experiment with Facebook advertising
Following on from round 1 of my experiment to use Facebook advertising to promote carols, I decided to keep the best performing advertisement, and create a couple of ads with different graphics and images – to continue to try to improve the performance of the ads.
Once again, the results are fascinating.
One of these ads got 0 clicks.
One of these ads got 2 clicks.
One of these ads got 42 clicks.
Can you guess which ad performed the best?
Advertisement 1.
Advertisement 2.
Advertisement 3.
UPDATE
This is fascinating stuff. The best performing ad so far, but a country mile, is advertisement number 2. It has received 70 clicks, while advertisement number 1 has received 2 clicks, and advertisement number 3 has received none.
In a sense, this isn’t surprising – it was the ‘sing carols’ call to action that had the strongest pull in the first round of advertisements. But I do find two things surprising:
- The first ad (the one that did so well in round 1) has performed so poorly in round 2. The only thing that changed is the demographic – I broadened the potential audience for this ad to all of Sydney, and not just the local area.
- The difference in the number of impressions Facebook is giving each advertisement. Take a look at the table below – ad 2 received 31 times more impressions than ad 1 – it’s not surprising then that it’s performing so well. I wonder why Facebook is choosing to deliver this ad to more people than ad 1?
