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There are other ways to do things

(This post was originally published at Sydney Anglicans).

I needed to transfer some money to a friend’s account. My everyday account is with St George, and I usually transfer money from this account. However, I also have an account with Westpac, and this time was required to transfer the money from this account. I’d never done this before, and perhaps you like me thought that the process of transferring money would be the same from bank to bank. It was actually very different experience with Westpac. Despite what you’ve read so far, this post isn’t actually about banking, but for the curious, here’s what was different:

  • I was provided with lots of helpful explanatory notes along the way (this was good),
  • I discovered that the space to write a description about the payment was limited me to 18 characters (this was bad),
  • I was sent an SMS with a special security code to enter to finalise the payment (this was good).

I thought that there wouldn’t be many differences between banks in this simple process, but I was wrong. My lack of experience and awareness of how others do the same things, had limited my view about what was possible. St George could learn from Westpac, and vice versa.

And there’s a lesson here for us – it’s easy to get familiar in doing things the way we always do it, and forget that there are other ways. We can learn a lot just by taking a look at what others do.

It’s good to go exploring, to see how other people do things, and learn from them – taking the good (for our context), and leaving the rest.

For example (and these example just related to technology and communication):

  • are there other ways of producing your PowerPoint slides with the service order, songs etc each week. How could this be done differently to help people following along and participate in the service?
  • are there different ways your church could communicate with its members that would be more effective? Perhaps its creating a Facebook account. Perhaps it’s giving people the weekly newsletter on their way out of church, rather than on their way in.
  • what can you learn from other church websites about navigation, content and layout, and how could these lessons be applied to improve your church’s website?

Lets not fall into the trap of thinking that the way we do things is the only way. And let’s share what we’ve learnt and what works well with other churches. Of course, we’re limited in the time we can spend visiting other churches and chatting with others about what they do. But that’s one of the reasons why this weekly column exists, and why I created Communicate Jesus.

Beginners resources for improving search results

35% of visitors to my church’s website come from users searching on Google, Yahoo and other search engines. The rest of visitors arrive at the site after typing ‘www.cbtb.org.au’ into their browser, or via links from emails or social media sites. (On a related note, interestingly, 46% of traffic to Communicate Jesus comes from search engines).

How many of your website’s visitors arrive via a web search? My guess is that this figure will be at least 35%.

And 35% is not an insignificant proportion. And these are just the people who were successful in their search!

The good news is, there are some simple things that you can do to make the content of your church website easier to find via search engines. This process is called Search Engine Optimisation (SEO). Here are some resources to get you started:

I hope these links are helpful in your endeavours to improve search results. There’s not much point having a church website if people can’t find it!

Know of other useful resources? Share them with us via the comments section below.

Envy – a powerful motivator

Two car companies are unashamedly using envy to motivate Australians to buy their cars. Check out these advertisements for the Mitsubishi Outlander, Ford Territory, and to a lesser extent, the Mistsubishi Triton.

This got me thinking – what emotions do we tap into in church marketing to encourage people to come along to church? We might not have multi-million dollar advertising budgets, but our marketing materials usually try to connect with our neighbours on an emotional level.

Mitsubishi Outlander

Ford Territory

Mitsubishi Triton

Going to the chapel

I’ve been a bit quiet here the past couple of weeks, and that’s because I’m getting married this Saturday.

Good times ahead!

I’ll be back online in mid-February, and looking forward to connecting with you all again then.

If you’re looking for some spiritual nourishment, I can commend to you sermons by Francis Chan at Cornerstone Church in Simi Valley. Recently I’ve particularly been spurred on by the ‘Living for that moment’ series. You can subscribe for free in iTunes, by searching for Cornerstone Simi Audio Podcast.

Brainstorm: promoting a marriage enrichment course

At my church this year we are running ‘The Marriage Course’ – it’s a course developed by a couple at  Holy Trinity Brompton in the UK, and has been used by churches around the world. I’ve been doing some thinking about how to promote the course, and have enjoyed looking through the marriage-themed artwork on the Church Marketing Lab stream on Flickr. I thought I’d share some of my favourite concepts with you.

This concept promotes the same course that my church will be running (click on the image to enlarge, or view on Flickr here):

This is a clever concept, that is perhaps a bit dated (when did the Lord of the Rings trilogy finish up?!), but I think still has legs (view on Flickr here):

This concept promotes a sermon series, but would also work well in promoting a marriage course (view on Flickr here):

And who wouldn’t want a ‘smokin’ hot marriage’?! (view on Flickr here)

This concept taps into the ‘prevention is better than cure’ idea (view the front and back of this postcard on Flickr)

I also discovered this video that had been created to promote an upcoming sermon series on 1 Corinthians 7:

Marriage Matters [series trailer] from Grace Church on Vimeo.

And finally, this video was created by another church that is using the same marriage course. I like the angle they’ve taken – reminding us that a good marriage takes time and effort, and a short course is worth the investment:

The Marriage Course from Coton Green Church on Vimeo.

Have you seen any good concepts for promoting a marriage course, retreat or sermon series?

20 tweets you may have missed

If you’re not on Twitter (or you’re not checking Twitter 24 hours a day!) you may have missed some of these popular tweets over the past month:

  1. Help Haiti: Donate to the Red Cross Through iTunes -http://bit.ly/4ZW8zQ
  2. Reading: ’20 of the Best Church Website Designs’ -http://bit.ly/7hKd3f
  3. Red Cross Raises $1,000,000+ for Haiti Through Text Message Campaign - http://bit.ly/6hzxN9
  4. Google is fed up with China - http://bit.ly/5Q34Gr
  5. I’ll find this very useful for my work at church – Google now providing online storage for more file formats -http://bit.ly/72YmlL
  6. Normally I use #CoTweet for tweeting and been very happy with it - http://bit.ly/5Sjqoy. What do you use for your Twittering?
  7. The comments continue to come in on the post ‘Should Christian creatives work for free’. http://bit.ly/4SFBlK
  8. Great post by @stevefogg – ‘Losing Your Message but Gaining Publicity’. http://bit.ly/5aqsq0
  9. Church…Virtually - http://bit.ly/5mKGsv (via @challies)
  10. If you use Gmail, check out these useful keyboard shortcuts -http://bit.ly/8qlO4A
  11. Unicef’s ‘Turn soliders back into children’ campaign -http://bit.ly/5PkWv1
  12. Churches often struggle to liaise with creatives. How can we help churches work better with them? Add your thoughts -http://bit.ly/7x6qja
  13. My latest post at Sydney Anglicans. ‘Churches need to catch up’. The tools are there, but do we have the will?http://bit.ly/7x6qja
  14. The phone for priests?! I’ve never seen a priest feature in a telecommunications ad before! http://bit.ly/7gnzjj
  15. John Piper shares how he uses Twitter - http://bit.ly/6xDN4Z
  16. Reading: ‘Ten questions to ask at the start of the new year’.http://bit.ly/89NR8h
  17. If you use Gmail and the Mac Address Book, here’s a good tip for keeping your contacts in sync - http://bit.ly/7p5ueu
  18. Reading: ’4 Reasons To Employ Social Media In 2010′http://bit.ly/8Fc3DB (via @PennOlson)
  19. Reading: ‘The Best Free Software of 2009′ -http://bit.ly/7BA694
  20. Reading: ‘How Twitter Conquered the World in 2009′ -http://bit.ly/6IC0se
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