Church welcome videos can provide a warm and compelling introduction to the church.
When I stumbled upon the church welcome video on the All Souls, Leichhardt website, I was struck by how “welcome” I felt! Not only is it well-produced (this is a must), but it provided a friendly and engaging introduction to the church and why I should visit.
Take a look:
This is a great example of what a church welcome video can be.
There are different types of church welcome videos – some are designed to be viewed on the church website, while others are intended to play at the start of a church service. Some videos seek to give an overview of what the church is all about, while others aim to provide the what, when and how for people who are visiting for the first time.
The style of videos is diverse:
- Some are cinematic.
- Some are fun and high energy.
- Some give a full Biblical theology.
- Some explain how to attend for the first time.
- Some explain why people go to the church.
And yet the primary audience for all church welcome videos should be the same as the audience for a church website – people who don't yet attend the church.
After viewing more than 50 church welcome videos, I have concluded that the best church welcome videos:
- Are more than a talking head.
- Are narrated by someone who is excited (or at least enthusiastic) about the church.
- Assume that the person watching the video knows nothing about church.
- Avoid language that doesn't make sense to un-churched or de-churched people.
- Clearly explain why the church exists.
- Include stories of life change.
- Have lots of smiling faces.
- Communicate who is welcome, and provide realistic expectations of what to expect.
Here's a round-up of more than 50 church welcome videos. If you've seen other examples, please share them in the comments below.