According to the Australian Communities Report, websites are the preferred medium for Australians to seek information on religion or spirituality.
“the most well-received medium was through an information rich website, with 3 in 10 (28%) interested to some extent”.
3 in 10 doesn’t seem that high to me, but it’s the most popular media. The next most popular medium was television. This is good news – it’s a lot easier for churches to create a quality website than a program for television!
I’d be interested to see any other Australian research that backs this up. Can you recommend any?