How should you follow up a newcomer to church?
At my church, we send out an email (if we have these contact details), with links to a ‘first impressions’ survey.
At another church I know, the pastor befriends visitors with a message and friend request on Facebook.
I spoke with a pastor recently who follows up newcomers with a phone call. To be honest, I’ve never been a big fan of this approach – mainly because I don’t like unsolicited phone calls and ignore all calls from numbers I don’t recognise.
However, this pastor told me that “people love you ringing them”. In all the time he’s been doing this, he’s never had a bad response. Perhaps this is because people who provide their phone number are people who are willing for a phone call – it’s unlikely they’d provide it if they didn’t want it called.
This was a challenge to me – considering ways to communicate that I personally don’t appreciate, but clearly many others do. It got me wondering if a phone call a more effective method of following up newcomers – it’s certainly more personal and interactive.
So over to you. What does follow-up look like at your church? In your experience, what works and what doesn’t?