Companies and churches have mission statements. The challenge for both is to actually live up to them…
Tag Archives: advertising
Envy – a powerful motivator
Two car companies are unashamedly using envy to motivate Australians to buy their cars. This got me thinking – what emotions do we tap into in church marketing to encourage people to come along to church?
Brainstorm: promoting a marriage enrichment course
I’ve been doing some thinking about how to promote the course, and have enjoyed looking through the marriage-themed artwork on the Church Marketing Lab stream on Flickr. I thought I’d share some of my favourite concepts with you…
The strange omission from Australia Day advertising
There’s lots to give thanks for. Let’s give thanks…but to whom?
Ad critique: Webjet’s ‘Experience the wonder’
If a product sold itself with the tag-line ‘experience the wonder’ – what would you imagine it to be?
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