Tag Archive - Facebook

How to claim a username for your Facebook Page

A URL (web address) that is easy to remember has obvious benefits. If it’s easy to remember, it will be easy for people to find your website and return to your website.

More churches and ministries are developing a presence on Facebook and there’s lots of good reasons to do this. I’ve written a number of articles on the possibilities of Facebook – check them out here.

When you create a page on Facebook you will get a URL that is impossible to remember without a memory like a steel trap. However, it’s easy to create your own URL so that:

Here’s how:

  1. When you’re logged into Facebook, go to http://www.facebook.com/username/.
  2. On the landing page you will be able to set a username for your personal profile on Facebook. Beneath this is a link to ‘Set a username for your pages’. Click on this link.
  3. You will now see a drop-down menu listing the pages you are an administrator for (you can set a username for a group or event yet). Click on the page you would like to set a username for.
  4. You can now set a username. Think carefully about the username that you choose – you can only change it once (previously you couldn’t change it at all!).

Want help? Learn more about usernames.

I’ve used this process to create usernames for my church’s page (http://www.facebook.com/churchbythebridge) and the Communicate Jesus page (http://www.facebook.com/communicatejesus).

It makes it easy to then promote your Facebook page offline – my church has just created two posters for our noticeboard to promote our presence on Twitter and Facebook to passers-by.

Fear Facebook?

I just read an interesting post – “Thanks Facebook for putting my nuts in a vice“. The author is scathing of Facebook’s intentions:

“Facebook is only concerned about two things. Amassing the biggest profile database in the world and to convert that into a sickening amount of money. Today’s announcements where just the opening salvo on their march to integrate themselves so deeply in the web that we can’t do without them.”

Facebook recently announced some fairly dramatic changes and expansion plans, including the launch of social plug-ins to support engagement and interaction across the web, within your Facebook network.

Should we join the author (who happens to also be called Steven) in his concern about Facebook? Should we be concerned about Google too? Is it time to  metaphorically take our money out of the bank and put it under the mattress?

Social media – hard…to…keep…up!

Earlier this year I started work on a social media strategy (and a couple of other strategies) for a Christian organisation. I’m in the process now of finalising the strategy, and looking back over my notes.

It struck me how quickly the social media landscape changes. For example, I’d made a note of the possibilities of Facebook Connect. At the Facebook Developer’s Conference, it was announced that Facebook Connect will be no more.

Keeping up with the latest developments in social media isn’t easy. But with Facebook providing a challenge to Google for the most consumed website, and 300,000 new Twitter users coming on board every day, the opportunities are only increasing.

What’s the answer? How do you avoid stepping into a nightmare? How do you make the most of social media?

Keep reading Communicate Jesus :)

You can check out all posts on Social Media, Facebook, YouTube and Twitter.

Enjoy the weekend!

Add a ‘Review’ tab to your church’s Facebook page?

One of the common elements I’m discovering on the Facebook pages of organisations is a reviews tab. It looks like this:

The reviews tab allows the user to write a review, and give the product/brand a star rating out of five.

Some of the organisations using this facility include:

Here’s what I’m wondering – if your church or ministry on Facebook, would you add a reviews tab? Do the benefits outweigh the risks?

Discover the most popular pages on Facebook

I’ve been doing some research into the most popular pages on Facebook, to see what they have in common, and what churches and ministries can learn from them.

All Facebook describes itself as “The Unofficial Facebook Resource” and has developed a useful tool for discovering what’s popular on Facebook. The Leaderboard lists the top pages (as determined by the number of fans or now, ‘likes’) and the growth rate of these pages (click to enlarge):

According to the most current list, Facebook users are interested in:

  • Politics
  • Entertainment
  • Gambling
  • Coffee

I wonder how much that sums up Western civilisation?!

You can also search using a variety of criteria (click to enlarge):

For example, these are the top 10 pages in the category ‘religious center‘:

And these are the top 10 pages in the category ‘religious organization‘ (click to enlarge):

I’m not sure there’s a lot that can be concluded by looking at the top 10 pages in these categories. However, exploring the top pages in other categories might provide inspiration for how to build an engaging Facebook Page, as might ‘10 resources to make the most of Facebook Pages‘.

Also check out:

Facebook launches Safety Center

I’m torn in how to spell ‘Centre’. Facebook (and the American visitors of this site) spell it ‘Center’. I (and Australian and other readers outside the US) spell it ‘Centre’.

I’ve gone with Facebook’s spelling. Non-US readers – please forgive me!

The potential of Facebook is obvious. The number of people on Facebook is extraordinary. The concerns about Facebook are real.

Recently Facebook launched the Facebook Safety Center. Basically, it provides answers to the common questions asked about safety on Facebook. For example:

The questions and answers are broken up into categories. If you’re a parent, teacher, youth leader (or even Sunday School teacher), it would be worth familiarising yourself with this safety information.

I’d also recommend reading ‘A Guide to Privacy on Facebook‘.

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