Companies and churches have mission statements. The challenge for both is to actually live up to them…
Tag Archives: marketing
Envy – a powerful motivator
Two car companies are unashamedly using envy to motivate Australians to buy their cars. This got me thinking – what emotions do we tap into in church marketing to encourage people to come along to church?
Ad critique: Webjet’s ‘Experience the wonder’
If a product sold itself with the tag-line ‘experience the wonder’ – what would you imagine it to be?
Confronting ads promote the UN World Food Programme
Should we have pictures of starving children posted outside our churches?
Uncomfortable about child sponsorship incentive
I’m a massive fan of Compassion, but a current promotion they are running has made me feel a bit uncomfortable…
Seminar: ‘Why church marketing sucks and what you can do about it’
Free seminar next week at the Crossway Conference in Melbourne – ‘Why church marketing sucks and what you can do about it’.
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