Tag Archive - YouTube

The new reality of eternal shame

May 3, 2010 in Christian Living

I found myself watching the Logies last night. It’s not something I’d like to find myself doing on a regular basis!

I was reminded of an incident the morning after last year’s Logies – Karl Stefanovic (host of the Today Show) found himself still very drunk on live tv the morning after. I typed in “Karl Stefanovic logies” and within seconds was watching the incident:

I was reminded that what happens today, is accessible forever.

Embarrass yourself?

Act inappropriately?

Say something you shouldn’t?

Chances are, it’ll be filmed and from now into eternity, viewable by anyone within a few seconds of a Google search.

It’s a new reality, brought about by the internet. We get the good with the bad.

Social media – hard…to…keep…up!

April 23, 2010 in Social Media

Earlier this year I started work on a social media strategy (and a couple of other strategies) for a Christian organisation. I’m in the process now of finalising the strategy, and looking back over my notes.

It struck me how quickly the social media landscape changes. For example, I’d made a note of the possibilities of Facebook Connect. At the Facebook Developer’s Conference, it was announced that Facebook Connect will be no more.

Keeping up with the latest developments in social media isn’t easy. But with Facebook providing a challenge to Google for the most consumed website, and 300,000 new Twitter users coming on board every day, the opportunities are only increasing.

What’s the answer? How do you avoid stepping into a nightmare? How do you make the most of social media?

Keep reading Communicate Jesus :)

You can check out all posts on Social Media, Facebook, YouTube and Twitter.

Enjoy the weekend!

Why I’m angry with YouTube and the IPL

April 22, 2010 in for Churches, Outreach

Today I was standing on the train platform at Wynyard.

I looked up, and saw an interesting billboard advertisement. YouTube was advertising that it will be streaming the Indian Premier League (IPL) matches live. This was the first I’d heard of this initiative, although I’ve since discovered it’s been reported extensively online.

When I got back to the office, I looked up the website that was promoted on the billboard. The top of the page was fine, and it looks like this:

However, when I scrolled down the page, comments had been enabled and four of the seven profile pictures were explicit – soft-core pornography.

It’s outrageous – a website that is being heavily promoted in public areas (and on the YouTube website) and is accessible to all (and of interest to many, especially younger boys) – is displaying soft-core pornography.

YouTube and the IPL – turn the comments off, or get a competent moderator in to ensure that these comments (and their profile pics) never see the light of day. This is poor form to allow such a high profile site to be managed so poorly.

I’m also very sick of pornographers infiltrating every aspect of our lives. Come Lord Jesus.

British Airways and front-foot social media engagement

April 1, 2010 in for Churches, Outreach

Last week I wrote ‘When social media engagement turns into a nightmare‘. The actions of Greenpeace and Nestle were great examples of the power of social media, and the potential damage when it’s not managed well.

This week, Marketing Magazine (UK) has an interesting post on how British Airways has been using social media to respond to industrial action.

Read ‘British Airways’ preemptive strike‘.

According to the article:

“A series of videos featuring chief executive Willie Walsh providing updates on the impact of the strike and apologising for the inconvenience caused to customers has received more than 100,000 hits on YouTube and BA.com. According to research carried out for Marketing, the videos improved perceptions of the British Airways brand among 19% of the people who had seen them (Marketing, 24 March).”

“‘Brands don’t have a choice but to do social media ‘ says Ian Armstrong, manager, European communications for Honda. ‘In a crisis, the medium can influence behaviour and brands can’t opt out as consumers will continue to use it. The brands just have to maintain a strong position and be true to their values; the tone should reflect that.’”

Review: Social Marketing Playbook

March 10, 2010 in for Churches, Outreach, Pastors

I just finished reading the Social Marketing Playbook – a free e-book by 360i. It’s another source of inspiration for churches and ministries seeking to learn more about social media.

One point I found particularly interesting was the call to categorise the levels of participation of your audience (page 9). Forrester Research developed the following categories:

  1. Creators
  2. Critics
  3. Collectors
  4. Joiners
  5. Spectators
  6. Inactives

It’s good food for thought – the level of participation of people in your church and ministry in social media should inform the strategy for how your church or ministry uses these media.

You can download the Social Marketing Playbook for free from the 360i website.

Top 10 social media sites

November 14, 2009 in Social Media

According to comScore, the top 10 social media sites in Australia (as at June 2009) were:

1. Facebook
2. MySpace
3. Windows Live Profile
4. Bebo
5. Twitter
6. DeviantArt
7. Digg
8. Tagged
9. Buzznet
10. Orkut

According to seomoz.org, the top 10 social media sites in the world are:

1. Facebook
2. Twitter
3. LinkedIn
4. Wikipedia
5. MySpace
6. Digg
7. YouTube
8. StumbleUpon
9. Reddit
10. Yelp

Which of these social media sites do you use most often, and why?

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