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A curious experiment with Facebook advertising to promote carols

I’ve been experimenting with Facebook advertising for my church’s upcoming ‘Carols under the Bridge‘.

These four advertisements ran at the same time, to the same audience, for the same budget.

The campaign performed well – but one advertisement received all of the clicks!

Can you guess which one?

Extra points if you can explain why that one advertisement performed so well!

Advertisement 1.

Advertisement 2.

Advertisement 3.

Advertisement 4.

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23 Comments

23 Comments

  1. Pingback: Carols Festival; | Outside The Square

  2. Pingback: Facebook Advertising | Itsonlybarney

  3. Pingback: Tweets that mention A curious experiment with Facebook advertising to promote carols | Communicate Jesus -- Topsy.com

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