"Who is going to maintain it?"
 If you can't answer that question, don't proceed.  Why? 
   - You'll frustrate the web developer as they put hours into creating a site that is out of date from the moment it goes live.
- You'll frustrate and confuse visitors with content that's out of date.
 So, the steps are as follows: 
   - Identify the person who will maintain the website.
- Develop the website.