From Tony Morgan:

1. Clarifies the purpose of the organization
2. Pursues a preferred future
3. Inspires people to engage
4. Makes it easier to define what the organization won’t do

He goes on to explain that a clear vision rallies and repels:

“A clear vision that is properly communicated will rally people. People will look at the present situation and agree together that there’s a better future that must be pursued. People will give their time, energy, prayer, financial resources, talents, and gifts to help accomplish that vision. Lots of people will do that. If people aren’t attracted to your church, your vision either isn’t strong enough or it hasn’t been communicated clearly.”

“A clear vision that is properly communicated will repel people. Think of the most successful businesses or churches—Apple, Starbucks, Wal-Mart, Willow Creek, Saddleback, Billy Graham, etc. Each of these businesses or ministries have experienced huge success. If you were to Google the names of each of these organizations and the word “haters,” you’ll also find there are plenty of people who consider these organizations evil. Clarifying your vision will help some people determine they don’t want to be a part of your cause. (And, don’t be surprised if some attack.) If people aren’t leaving your church, your vision either isn’t strong enough or it hasn’t been communicated clearly.”

At a men’s event at church last night, the question was raised:

“What would you like men’s ministry to look like in 2012 and into the future?”

There was some brainstorming around a range of topics:

• ideas for outreach events,
• how to train up men for ministry,
• how to encourage more men to join Bible study groups,
• how to improve the relationships men have with each other, and more.

There were numerous ideas, with each person identifying according to the needs that they’ve observed or feel.

One man piped up with a helpful question:

“What is the objective for men’s ministry?”

This was a good question to ask. Without defining the objective, a ministry will easily become a mile wide and an inch deep.

Until you have a clear objective, every idea is a good idea.

What is men’s ministry seeking to achieve? There may be lots to achieve – evangelism, discipleship, accountability, apologetics, dealing with temptation, equipping to be fathers/sons/husbands, serving together, building relationships – the list goes on. But without a focus, a ministry will end up doing a little bit of everything and a whole lot of nothing in particular.

Work out the objective first, then you’ll be able to sift through the ideas to identify the most helpful activities.

Read more: Why churches need to narrow the focus.