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8 simple ways to get people to share your content on Facebook (with 12 examples)

People sharing content on Facebook generate awareness and traffic like nothing else.

I was reminded of this again recently.

The most popular post from the last 12 months is ‘What happened when I emailed 100 Australian churches‘. I worked hard on this post, and the content was interesting and this, combined with the Facebook shares, drove a lot of traffic to this post:

Screenshot 2015-03-13 15.49.29

More than any other social media channel, Facebook remains the most effective way to generate traffic. StumbleUpon and Twitter always send a few people my way, but they are nothing compared to the impact of Facebook.

This has got me thinking about ways to encourage people to like and share content.

The first step is to have terrific content. No one will share if the content is ordinary. But once ‘terrific content’ has been achieved, these ideas can be used to provide an added incentive for visitors to share your content on social media.

Most of these examples aren’t particularly relevant to church websites, but can be used in many other scenarios to generate awareness and engagement.

1. Please share

If you’re giving away something for free, you may not need to provide the incentive beforehand. Instead, you can ask nicely, after (or during) the giveaway and allow gratitude to do its work.



2. Share and get early access

This is a good option if you are launching a new product or service.

Here’s an example from the One Month website:


3. Share and jump the queue

Similar to the example above, this rewards people for sharing by helping them to ‘jump the queue’ for earlier access.

Here’s an example from HypeQ – a new platform that bumps you up the queue when you share:

Screenshot 2015-03-13 15.45.04

4. Share for a chance to win

Here’s an example from Alternote:


Here’s an example from the Men Rewired conference:


Here’s an example from Flywheel:

Screenshot 2015-03-14 15.20.21

5. Share and both you and your friends benefit

Here’s an example from Bevl, using the ReferralCandy platform:


6. Share and get a promo code

Here’s an example (I can’t remember where I first saw this):


7. Share and download

This has become an increasingly popular option – unlocking content in exchange for a ‘share’.

Here’s an example from YoArts:


The challenge with this option, is that you are asking people (in some cases) to talk about you and promote your content before they’ve actually accessed it!

To create an incentive like this, check out:

A similar initiative is Pay With A Tweet.

I haven’t used any of these tools (so I can’t personally vouch for them), but they appear to be quite popular.

Here’s an example from Unifiber:


8. Share and get credit added to your account

Here’s an example from Hover:


Here’s an example from Lightstock:

Screenshot 2015-03-13 15.13.30

9. Complete 3 actions to unlock your download

I saw this recently on the Humble Beast website:

Screenshot 2015-03-24 15.15.35


This campaign looks like it is being powered by the Gleam platform. It’s an interesting mechanism that provides access to the album of music once 3 actions have been completed:

3 actions to download the Humble Beast album




Which incentives do you think are most effective?


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